The money that many think they are saving by not creating correct branding NOW, ends up costing them tenfold or more in the marketing and advertising LATER. A marketing plan without the right brand blueprint will always cost more, take longer and tend to deliver subpar results compared to a well-branded business. Build the foundation strong so that everything placed on top of it can be supported and set up to thrive and succeed. -Loren T Weisman

Categories: Business Philosophy Success Wisdom

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